This post was published on the now-closed HuffPost Contributor platform. Tokalon, as the house is named, was Trevor and his brother Todds childhood home, and, long before that, the original residence of one of Napas founding pioneers, H.W. He sits on the board of six other nonprofits as well. Trevor Traina - Wikipedia The acquisition was part of a complex transaction whereby vintner Robert Mondavi purchased the vineyards and Trainas parents received the property and the house. Get premium, high resolution news photos at Getty Images "The possibilities are endless," says Traina, who has already sold 2,000 experiences. Lanier Residence was a stunning, historical backdrop for our cover shoot with Katie Holmes More, The St. Regis New York Debuts a Chevalier Suite, Kelvin Harrison Jr. Is Riding the Fame Wave, Dont Miss The VeuveClicquot Polo Classic, Cartier Design: A Living Legacy Opens at Museo Jumex, Julia Roberts Expands Her Role As Chopards Global Ambassador, Were Over The Moon About This New Travel Registry, Our Favorite New Tech Gadgets and Devices Right Now, Carbone Opens in The Dallas Design District, Stylish New Reads From Louis Vuitton and YSL, Get behind-the-scenes pictures on Instagram. Opinions expressed by Forbes Contributors are their own. Some of the trees are 130 years old. A Tribute to the Napa Valley - Town & Country Allison Speer, whose PR firm has been instrumental in bridging the fashion and technology worlds in San Francisco, wore Dolce & Gabbana, while Alexis Traina was in Zimmermann, Mary Beth Shimmon. "It really was a living fairy talecomplete with Prince Charming," says Fargo, who had gilded the store's skeleton key and placed a heart with the couple's initials in one of the windows. " Alexis Traina, .css-1fgik18{color:#323232;display:block;font-family:NewParis,NewParis-fallback,Georgia,Times,serif;font-weight:normal;margin-bottom:0.3125rem;margin-top:0;-webkit-text-decoration:none;text-decoration:none;-webkit-font-smoothing:auto;}@media (any-hover: hover){.css-1fgik18:hover{color:link-hover;}}@media(max-width: 48rem){.css-1fgik18{font-size:1.0625rem;line-height:1.2;}}@media(min-width: 40.625rem){.css-1fgik18{font-size:1.0625rem;line-height:1.2;}}@media(min-width: 64rem){.css-1fgik18{font-size:1.3125rem;line-height:1.2;}}Shop Our Favorite Saks Friends & Family Deals, Stylish Denim Jackets for the Transitional Season, Stylish Fisherman Sandals to Wear This Season, Heres Where to Get Taylors Single Era Heels, A Cult-Status Bag That Lives Up to Its Hype. Alexis Swanson Traina, Contributor. It was part of a Christmas gift to my now husband, Kurt. Theyre not necessarily light weight or modern but they say: Ive arrived, and Im ready for some serious fun. Newport Estate of Ruth Buchanan - Traina Family Summer Home Allison Speer, Alison Pincus, Marissa Mayer, Denise Hale, Dede Wilsey, Kathryn Lasater, Alicia Engstrom, and Ken Fulk were some of the locals who jumped the pond to attend Trainas festivities. ", At the time it was a breakthrough idea. Getty's three full-time seamstresses were set to work on the Trainas' maharaja library, sewing a dense tapestry of the eyes of peacocks' tail feathers to its gently curving wall. With unparalleled photography, insightful journalism and sophisticated wit, it is the arbiter of Californias taste and trends. All I knew about Napa was what I learned watching Falcon Crest. Alexis Traina, creative director at Swanson Vineyards, is one busy person. And the thing is, we come from wicker. (Well, almost. Trevor also applauds his wife's passion for "grandmother chic." Larry Lovett, Nicole Hanley, Alexis Swanson and Trevor Traina attend Venetian Heritage MAN RAY Photo Exhibition at VBH on May 4, 2006 in New York. Needless to say, we were immediately smitten. Elizabeth and Clarke Swanson. Trevor's latest Internet venture is DriverSide.com, a Web site focused on car maintenance. "It was interesting to see how many people at dinner were also at the Academy Awards," he says as he settles in to a vibrant-blue Etro-upholstered chair. I felt that story needed to be told. The crimson velvet is dusted with gold; "at night, by candlelight, it's really potent," says Alexis. Situated in Pacific Heights, one of the city's most rarefied neighborhoods, the home, which Traina shares with his wife, Alexis, and their two children, was decorated by his neighbor Ann Getty.. And for the past few years, Traina has been holding that center--linking the Bay Area's tech titans with the city's Old Guard. At a charity auction, he bought an hour of tennis with John McEnroe. There is madcap Dodie Rosenkranz, whose villa was decorated by Michael Taylor in a style that Britt characterizes as "palace in Calcutta." Alexis Traina was reunited with her familyher sisters, fashion designer Veronica Swanson Beard and photographer Claiborne Swanson Frank, and parents were in Austria for the celebration. Wedding Registry Search and Website Finder - TheKnot He is every bit as knowledgeable about the decorative and decorating arts. 3/8. Wine: Alexis Swanson Traina and Target launch Modern House [16] He is a 1990 graduate of Princeton University with an MBA from UC Berkeleys Haas School of Business. Subscribe to our weekly emails for the hottest openings, latest parties and in-depth interviews with the people putting California Style on the map. Alexis Trainas ode to Napa Valley, which appears in the November issue of Town & Country, went to the printers before the devastating fires broke out in California earlier this month. Feature photography by Clairborne Swanson Frank, Katie von Strasser is a former ballerina with a background in fashion and art. They are confident and bold in how they live. Hearst Magazine Media, Inc. All Rights Reserved. Thats me with my husband and partner in crime, Trevor Traina. of the instant wedding, the instant summer cellar, the instant pantry necessities, the instant dinner for two and the instant Alexis and Trevor Traina tapped into San Francisco's design historyand the talents of iconic family friendsto create a dramatic setting for their young family. "It really hit home that San Francisco has become the center of the idea economy." ), For Alexisthe daughter of Elizabeth and W. Clarke Swanson Jr., a renowned vintner, whose grandfather started the national food-production company that bears the family namewhats outside of the house is equally important. His late father, John, was a San Francisco shipping magnate, art collector and legendary bon vivant. "I knew that this big thing was happening across the Bay [in Silicon Valley] and that I was going to leave business school with a startup Internet company," he recalls. "On her watch we were really able to discover our styles and blend them," says Alexis. Five O'Clock Somewhere: Riverside Sundowners At Zambia's Luangwa Safari House, Designer Mara Hoffman on Her Vibrant New Activewear Line, Cara Delevingne, Tag Heuer Raise Funds for Cecil the Lion Researchers, This 50 Million Vertical Ship Will Revolutionize Ocean Exploration, Vatican For Sale: Very Wealthy Rent the Sistine Chapel, Dine with the Pope and Buy Secret Archives, Mido Launches Watch Design Contest With Famous Timepiece Designers. We may earn commission from links on this page, but we only recommend products we back. site IfOnly, and their two children, Johnny and Delphina, lead in the valley. We interviewed and photographed peoplesome of whom appear in my book, some of whom dontwhose spirit, innovation, and creative gifts we think define this magical place today. Music, entertainment, wineries and golf are among IfOnly's other categories. After Swanson Vineyards was sold in 2016, Traina continued to pursue her connection to the winery world, publishing her lifestyle guide From Napa With Love, which features coveted insight into the region's highlights, along with entertaining tips, recipes, and itineraries from Napa notables. by Alexis Swanson Traina (Author) 68 ratings See all formats and editions Kindle $2.99 Read with Our Free App Paperback $26.94 Other new and used from $4.25 Napa Valley is a wonderland boasting beautiful weather, exquisite vistas, bespoke hotels, Michelin-rated restaurants, and world-class wineries. It. "Over the years I've reached out to the people I care about and recruited them to colonize the coolest and best part of the city," says Traina, who matches friends and nearby real estate with the enthusiasm of a high-commission broker. "I started hanging out in the computer lab and never once visited career services. I tried my hand in the vineyards and the cellar but found my niche in marketing. Cory Empting got his first job at a vineyard at 15 and immediately became obsessed. Britt felt that this emphatic backdrop would help the art to popwhich, against all odds, it does. Magic that celebrates ones surroundings. Situated in the heart of To Kalon Vineyard (which supplies grapes to Opus One, Schrader and Paul Hobbs), the area is considered sacred ground in the wine world. Aside from being a wine connoisseur, author, and entrepreneur, Traina is also a well seasoned traveler, and now that the official first day of summer is around the corner, she wants to share her favorite summer travel essentials. A signed pair of golf pants worn by Gary Player in the 1960 British Open ($10,000) will come wrapped with white golf tees. Children duly arrived; the couple moved in two weeks before their second child, Delphina, was born (her elder brother, Johnny, is now two). Being curious and eccentric was normal. (Trevor found a Proustian double-peacock bench at Steinitz in Paris to set against it.) Something special that you can build anticipation for. In the book we talk a lot about the idea of collecting, whether its stocking a bar or a prop closet, says Alexis. An interior designer and event wizard, Ken Fulk first visited the valley in 1994, and says We came to Napa on our very first trip to California. From Napa With Love by Alexis Swanson Traina From Napa With Love , Traina's book is a small (97 inches) paperback tome meant to be easy to throw into a suitcase for a quick trip to the Valley. We are bound to one another by the kind of esprit de corps that comes with the pursuit of magicmagic in the vineyards, on the table, at the drawing board. His passion for philanthropy, business and adventure converged in 2012 while he was looking for a Christmas present for his younger brother, film producer Todd Traina, a tennis fanatic. " Alexis Traina, "My summer bags are always bursting with Veronica Beard dresses, bathing suits and jean jackets. Traina and his wife, Alexis, packed up their two children and moved to Vienna. Over the course of the next decade, he and his partners founded and sold three more tech companies: SchemaLogic (a document-management service), StepUp Commerce (which connected retailers with online shoppers) and DriverSide.com (a site on which car owners could manage their vehicle maintenance). Along with Britt, Ann Getty worked with the Trainas to realize their specific vision. 2023 Cond Nast. Crabb, a Napa Valley pioneer who founded the To Kalon winery. Year. WHILE ON THE TOPIC OF decorating with chinoiserie wall panels, came across the wonderful Victorian-style summer home of tech entrepreneur Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, an hour outside of San Francisco.Located in Oakville, in the Napa Valley, the home was built in the 1860s by H.W. . But, if you ask Alexis Swanson Traina, that s exactly why she launched a line of $12.99 wines at Target. She specializes in portraiture and creates images that feel like intimate X-rays, pictures full of textured physical details set against back-drops of personal history. His own parents bought the land around 1969 from the Rainier Brewing Company. Over the weekend, Traina celebrated his 50th birthday with a series of lavish parties attended by San Franciscos high society. Traina made headlines for his collecting in 2004, when he bought an original print of the iconic Diane Arbus photo "Identical Twins" for $600,000. At his behest this was transformed after-hours by Linda Fargo into a softly lit bower, echoing to birdsong and filled with ornamental lovebirds and white peacocks, orchids, chandeliers, and silvered Venetian grotto furniture (some of which has made its way into their airy dining room). Advertisement . A renowned artist, entertainer, and major league raconteur, Ira Yaeger also happens to be my mothers best friend. Click through for a glimpse. (Photo by Darryl Nitke). The Swansons' 50th Anniversary Celebrations - New Orleans Magazine "We worked with a brilliant, motley crew of talent," says Alexis.
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